Thinking of joining the Blogtober trend? Or have you already started participating this year?
Don’t bother, it’s not worth it.
In fact, it’s actually a bad idea.
And it’ll potentially be harmful to your blog.
What is Blogtober?
Blogtober is a challenge/project that bloggers (and vloggers) annually participate in during the month of October. The goal is essentially to publish a new blog post every day for the entire month.
Some people undertake different variations and there aren’t exactly strict rules in place, but in general the point of Blogtober is to be publishing daily.
Why do people do it?
I read a whole heap of Blogtober intro posts, trying to figure out what the appeal is. It seems that the most common reasons why people join the Blogtober fad include:
- Personal challenge to write/publish more regularly
- Attempt to get more readers
- Linkups with other Blogtober bloggers
Why you shouldn’t do the Blogtober challenge
Of course, this doesn’t necessarily apply to everyone. But it definitely doesn’t make sense for most bloggers to be undertaking the Blogtober challenge.
Here are a few main reasons:
1. Blogging daily can negatively affect the quality of your content
When trying to commit to publishing a new blog post daily, there’s a high sense of urgency and pressure. This can result in rushing (on your busier days) or shorter/lower quality posts that are quicker to put together. Your writing may end up being less original, and you’ll probably find yourself just “blogging for the sake of blogging” – in other words, just posting anything, even if it isn’t necessarily something that’ll interest your readers/audience.
By giving yourself a couple of days to work on a single blog post, you can better ensure higher quality articles with a more significant length (which brings SEO benefits). Longer content tends to be shared more than burst blogging posts, but this is hard to achieve when you only have 24 hours between new articles.
2. Blogging daily harms social sharing and engagement
Unless you have a massive readership already, daily posting has negative effects on the social side of your blog.
There are certain indicators for each post that show how “popular” it is and whether it’s worth sharing or engaging with. These include number of comments, number of retweets, Facebook shares, etc. When you’re posting daily, your “latest post” that people look to when visiting your blog is changing every day, not giving previous posts a decent chance of gaining some traction before the next arrives. This will most likely lead to less comments/shares per post, which in turn lowers the “social proof” appeal of your articles.
3. Lost opportunities for reader bonding
Every post is a chance for you to share something with your audience, and possibly make a connection with them through your content or by encouraging engagement. However, people are busy and don’t necessarily have time to read every one of your posts every day, compared to one coming out every couple of days. This is also a problem if you send out email notifications for new posts – you’re definitely risking becoming spammy if you’re suddenly emailing people daily!
What should you do instead?
1. Focus on post quality
Overloaded with blog post ideas? You can still work on and start writing new posts daily, but rather than publishing immediately you should prepare some ahead of time and focus on making these posts really awesome instead. Expand more on the content, create your own image assets, or find more supporting info to reference.
2. Focus on social sharing
You already have massive social media followings? On every platform? If not, there’s definitely room for improvement! Invest some extra time into creating pin-up worthy images for each post, or schedule your Tweets and Facebook posts for the upcoming weeks.
3. Focus on improving old posts
Work your way through the archives and revive your old posts! The possibilities are endless here – add an opt-in or lead magnet to your most frequently visited posts, or address those SEO issues you didn’t bother looking into at the time.
Still want to participate in Blogtober? That’s totally okay, if you’re just blogging for fun and don’t care about growing your readership. But if you’re trying to increase those page views and subscribers – stay away from the Blogtober craze!
Are you a Blogtober proponent or opponent? Why or why not? Comment your thoughts below.